Everything else! If Hasbro sells it, or owns it, it probably had a presence at the show. Dunkin Donuts handed out free donut plugs and had a Plinko-esque game on the top floor where you could get a magnet or a lunchbox. Ubisoft had Monopoly for Nintendo Switch. There were arcade and pinball games. You cold have a lot of fun here, if this is your thing.
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Licensee Funrise held the Tonka booth with minis and freebies, while you could get some pink mop dog from the Littlest Pet Shop booth.
One of the most surprising things was a completely empty Stan Lee booth - a sign, a couple of chairs, and a black curtain hidden near the Magic: The Gathering zone.
Hasbro had HasCon shirts for sale at about $20 a pop in multiple styles.
--Adam Pawlus