New York's American International Toy Fair February 16-19, 2019
Trolls! When Hasbro got the license a few years ago after a decent run from Dark Horse, I asked if we'd see classic Good Luck Trolls. I was told "maybe!" That's toy industry parlance for "Adam, please shut up and buy this new thing." DreamWorks' Trolls movie was a huge success and new toys are still coming every few months, which is amazing for any movie toy line these days.
And now they're bringing us retro-style Trolls.
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Available in various sizes and colors for the 60th anniversary, the pantsless rainbow weirdo figures are here to bring more magic to your life. The packaging seems decidedly modern and colorful. The figures are unlike the various fleshtone figures with wacky hair - and often a hole in the bottom for a pencil - so these could be a fun surprise hit! Hasbro knows the olds have money, so this is a pretty neat appeal to multiple generations with a single product. More movie-based Trolls were there too, but this got me excited.
--Adam Pawlus
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