The biggest toy at the show! Mattel has done some pretty big toys lately, but the biggest surprise by far was its massive subscription program for Voltron. A 5-piece, 22-inch tall lion robot was on display fully assembled with its drivers, making up an 11-part set to be sold in 2012. (You can actually sign up to buy it now, cost is about $290 prior to shipping.) It's an impressive beast, easily the most impressive toy item on display at the show in terms of ambition and sheer size. While Hasbro may have had the stones to create giant packaging, Voltron is, ultimately, a larger toy.
Plans for continued distribution in its Ghostbuers and Masters of the Universe club were discussed, the latter of which will now be adding characters from the Filmation library. She-Ra and He-Man characters specifically from the cartoons were previously off-limits, but we'll be seeing Granymyr, Shadow Weaver, and others in the next year as well as a nifty artifact from the 1980s. A kid won a design-a-character contest way back in the day with Fearless Photogg, a camera-themed hero. He'll be making it out next year. Exciting!
New DC and Batman offerings were shown as well, Catman being one of the really exciting new additions if you're a fan of his recent exploits. A new Batgirl redeco is also supremely sharp, so be sure to look at those.
--Adam Pawlus
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