Transformers! Once a proud tradition that went extinct, FAO Schwarz is back as a smaller store located directly by Nintendo NYC in the whole Rockefeller Center area. There are lots of traditional toys - plush, candy things, dolls - as well as mainstays like Steiff and Playmobil that were in their previous location. There aren't a ton of action toys, but Hasbro, Super7, and ThreeA put a lot of stuff together with a pretty good selection of wares.
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Hasbro's products covered most of the space, with a lot of the hard-to-find Siege Jetfire and Omega Supreme figures still available. Since most stores are long sold out, this is a big plus.
A massive amount of licensed items were also on display, like a ThreeA Bumblebee, Super7's Super Cyborgs, and of course the Super7 ReAction line. I was also delighted to see Hasbro's Cyberverse offerings - nowhere seems to have this much Transformers stuff in one place anymore. Kudos to FAO for putting some neat, very large things out there.
--Adam Pawlus