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New York's American International Toy Fair February 15, 2015


Hot Wheels! The ongoing toy line is one of the industry's real licensing juggernauts. You're nobody if you aren't in Hot Wheels, so it makes sense that they're adding Groot, Chopper, and a bunch of others.

Images - More 16bit.com Toy Fair 2015 Coverage and Pictures Below
Toy Fair 2015 - Mattel - Hot Wheels Toy Fair 2015 - Mattel - Hot Wheels

More DeLorean Replicas are due for the Back to the Future Elite line, as is a swell Batcycle with 1966 Batman and Robin figures inside. Star Wars had a hefty sized die-cast movie trio of the X-Wing, TIE Fighter, and Millennium Falcon alongside new character cars. The only two not currently in stores were Boba Fett and Chopper, plus a cleaned-up C-3PO.

Marvel continues with Groot, Drax, and a smattering of Avengers characters. These things, while goofy and expensive, are proving to be quite the popular alternative to action figures given the raising price of Hasbro's figural toys. $3.99 for a car beats $10-$20 for an action figure in some parents' minds, so these should continue to be a big part of the modern kid's toy box.

--Adam Pawlus

Additional Images
Toy Fair 2015 - Mattel - Hot Wheels Toy Fair 2015 - Mattel - Hot Wheels
Toy Fair 2015 - Mattel - Hot Wheels Toy Fair 2015 - Mattel - Hot Wheels
Toy Fair 2015 - Mattel - Hot Wheels Toy Fair 2015 - Mattel - Hot Wheels
Toy Fair 2015 - Mattel - Hot Wheels Toy Fair 2015 - Mattel - Hot Wheels
Toy Fair 2015 - Mattel - Hot Wheels Toy Fair 2015 - Mattel - Hot Wheels
Toy Fair 2015 - Mattel - Hot Wheels

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