New York's American International Toy Fair February 15, 2015
Monster High! As one of Mattel's most popular home-grown properties as of late, the ghouls and guys of Monster High keep bringing back kids and some collectors, while I have a minimal idea of what is going on. The daughter of Bigfoot, the daughter of an alien Astronova, and Mousecedes King are just some of the new characters on deck. But what was really impressive was the playset.
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The impressive, twisted place to store and display the dolls is one of the biggest (if not the biggest) playset from the big toy companies this year so far, so the little girls of today have something special to ask for come Christmas or maybe Halloween. The dolls are experimenting more with sizes and action features too, resulting in another very impressive mix with very few boy dolls - an oddly appropriate twist from how things usually go in the action figure world.
--Adam Pawlus
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