Magnetic Designer Vinyl Figures! I stopped by Marmals because I saw them in the online guide that Toy Fair put together, and thought it was neat. The idea is that the magnets are all in the torso - the metal in the limbs, feet, and head don't stick to each other. They connect well, and hold together nicely. There are no licenses, but there are ways to color them with art supplies and it wipes off like a white board.
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There are little hats and multiple form factors. There are a lot of squat, designer toys but not many that are a reusable blank canvas with magnetic connecting points. It's good. If you get a chance to play with one, I recommend it.
--Adam Pawlus