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New York's American International Toy Fair February 15, 2014

Kre-O! Since 2009, Hasbro has been pretty consistent with its boy action toy lines - there's not a lot of wiggle room for new IP, but a few years ago it looked like Kre-O was going to be their next big push. They threw some great licenses at it and the toys were cute - today, though, we've found out that Toys R Us will be carrying the brand exclusively, which doesn't say a lot for its widespread adoption and expansion.

Images - More Toy Fair 2014 Coverage and Pictures Below
Toy Fair 2014 - Hasbro Kre-O Toy Fair 2014 - Hasbro Kre-O

The big toy retailer will enjoy Transformers: Age of Extinction brick toys with plenty of cool dinobots, as well as Dungeons & Dragons sets that are hitting stores now.

The future for the brick brand is a bit of a question mark, but more G.I. Joe are en route to fill out the ranks of your brick army. Actual Joe action figures will be exclusive to Toys R Us this year as well, so be sure to keep an eye on the house that the giraffe built in the coming weeks.

--Adam Pawlus

Additional Images
Toy Fair 2014 - Hasbro Kre-O Toy Fair 2014 - Hasbro Kre-O
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