New York's American International Toy Fair February 15, 2014
Disney Princesses! A logical next step for LEGO Friends, the Disney Princess range has those thinner figures with The Little Mermaid, Cinderella, Rapunzel/Tangled, and their pals. Considering the mashup nature of the Disney Princess licensing program, LEGO may be the best fit - you can mix and match and do whatever it is you kids do.
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Numerous sizes are on deck, so if you just want an Ariel or a Merida figure it won't break the bank. Some animal friends are included too, so there's a lot of potential in this line for success if kids ask for it and parents buy into it. Unlike not-girl LEGO sets, these ones don't have a massive line of other products to mix with beyond Friends due to the figure style and color palette.
--Adam Pawlus
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