Burger King Smurfs: The Lost Village Brainy Smurf Action Figure Burger King, 2017
Day #1,976: May 31, 2018
Brainy Smurf Surprisingly Big
Smurfs: The Lost Village Action Figures
Item No.: No. n/a Manufacturer:Burger King Includes:Ladybug tablet thing Action Feature:n/a Retail:$4.99 Availability: ca. June 2017 Other: Left over
I stopped eating Burger King after one too many awkward attempts at lunch, so I had no intention of getting a Smurfs: The Lost Village action figure Brainy Smurf. I was at a Walmart picking up another figure for Figure of the Day and was running out of time before I had to be at work for a meeting - and this was there to eat. The sign said they had Justice League toys, and I got a Smurf. Injustice.
Danni Pudi does the part in the movie, or so the internet tells me, but since the toy doesn't talk this isn't very important. What's surprising is just how big this is for the price - the figure has but one joint and one accessory, but it's 5 1/2-inches tall. Seeing how some of the mini-figures I get from Jakks Pacific and Hasbro are $4-$5 and don't include french fries, a small soda, and a glorified slider, this is sort of preposterously great. I'm not a fan of the characters, but I'm impressed by the figure. It's hard plastic and sturdy. The face paint is pretty clean and even, with white and blue plastic giving it a better look than some body paint.
The costume is mostly smooth, generic enough that it could be used for almost any human male. It's clean, it's good, and for all I know he's basically life-sized.
The sculpting is great - he's smug and he's blue. He has a tail, pants, and no shirt. His hand has no problem holding the red "tablet" thing, which has some raised etching on it to give it a better-than-blank appearance. His back has a lever that can raise and lower the arm a tiny bit. If they had left it out, it'd still be a fun collectible figure - barely rotating his shoulder is a strange thing to integrate, but it's the world of fast food toys.
I don't get as many fast food premiums as I used to, so I don't know what's "normal" now - but it's a lot bigger than anything I've seen lately plus it's very on-model. It looks like a bargain basement maquette, which as a collector is sort of a dream come true. Well, it would be if I collected these - if we could get Mario or Spider-Man or some such, I could see Burger King being a destination for kids and toy fans again. Historically they've done some really ambitious and quality items, so in an era of inflation and decreasing value seeing a company deliver something pretty big is impressive. I would happily buy more toys like this form other brands, and I think a lot of other people would too.
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