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New York's American International Toy Fair February 24, 2011


Hasbro owns the games market. Hasbro has succeeded in buying up all the major players over the years, and they're proving it with new versions of Scrabble, Monopoly, and Cranium in addition to other new offerings on a regular basis. While I'm not crazy about board games personally, it's quite amazing how they built up their game portfolio into some crazy institution. That's why you're going to see The Beatles Monopoly alongside Simon Flash and what seems to be a pimp chalice version of Cuponk this year.

One of the more fascinating items is Jigazo, a customizable jigsaw puzzle. The puzzle comes with software to allow you to make a mosaic of virtually anything out of the same 300 pieces, which is a really nifty idea. I took a lot of pictures below to attempt to illustrate the item, which, my guess is, will be a sleeper or overlooked because you can't sum it up in a twitter-sized sound bite.

And if all this weren't enough, companies like PPW and USAopoly license various Hasbro games to make other versions of them, like Nightmare Before Christmas Scrabble or Nintendo Monopoly. (I do not have a gallery of those this year.) Hail to the board game overlords!

--Adam Pawlus

Additional Images

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Toy Fair 2011 - Hasbro Games Toy Fair 2011 - Hasbro Games
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Toy Fair 2011 - Hasbro Games Toy Fair 2011 - Hasbro Games
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Toy Fair 2011 - Hasbro Games Toy Fair 2011 - Hasbro Games
Toy Fair 2011 - Hasbro Games Toy Fair 2011 - Hasbro Games
Toy Fair 2011 - Hasbro Games Toy Fair 2011 - Hasbro Games
Toy Fair 2011 - Hasbro Games Toy Fair 2011 - Hasbro Games
Toy Fair 2011 - Hasbro Games Toy Fair 2011 - Hasbro Games
Toy Fair 2011 - Hasbro Games Toy Fair 2011 - Hasbro Games
Toy Fair 2011 - Hasbro Games Toy Fair 2011 - Hasbro Games
Toy Fair 2011 - Hasbro Games Toy Fair 2011 - Hasbro Games
Toy Fair 2011 - Hasbro Games Toy Fair 2011 - Hasbro Games

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Around the Show
 Nintendo capsules, Spy vs. Spy costumes, BanDai imports, more

BanDai USA
 ThunderCats, Ben 10, Power Rangers

Bif Bang Pow!
 Doctor Who, Venture Bros., Twilight Zone, Beastly, etc.

DC Direct
 DC and Starcraft

Diamond
 Diamond Distribution
 Diamond Select

Funko
 DC, Marvel, Ramones, Elvis, Public Enemy, Star Wars, Lord of the Rings

Global Holdings
 Super Mario and Nintendo plush and figures

Hasbro
 Captain America
 Easy-Bake
 Furreal Friends
 Furry Frenzies
 Games
 G.I. Joe
 Iron Man
 Littlest Pet Shop
 Marvel Universe
 My Little Pony
 Playskool Star Wars, Marvel, and Transformers
 Spider-Man
 Star Wars
 Thor
 Transformers Dark of the Moon
 Transformers Prime
 Everything Else

Jakks Pacific
 Pirates of the Caribbean
 Pokemon
 Smurfs
 TNA Wrestling
 UFC Ultimate Fighting
 Everything Else

Jazwares
 Robot Chicken, Sonic the Hedgehog, Street Fighter, Star Wars

LEGO
 Alien Conquest
 Atlantis
 Cars (Pixar)
 City
 Creator
 Duplo
 Games
 Harry Potter
 Hero Factory
 Kingdoms
 Minifigures
 Ninjago
 Pharaoh's Quest
 Pirates of the Caribbean
 Spongebob Squarepants
 Star Wars
 Technic
 Licensed items

Knucklebonz
 Labyrinth, Dark Crystal, Yellow Submarine, Ozzy Osbourne, Neil Peart of Rush Statues

Mezco Toyz
 DC Vinyl, ThunderCats, Living Dead Dolls, South Park, Green Lantern

McFarlane Toys
 Walking Dead, Halo, NFL, NHL, NBA, MLB

NECA
 Iggy Pop, Terminator, BioShock, Teenage Mutant Ninja Turtles, Gremlins, Iron Maiden

Playmobil
 Playmobil Blind Bagged Figures, Christmas, Top Agents, etc.

PPW
 KISS, Star Trek, Wizard of Oz, and Three Stooges Mr. Potato Heads

Square-Enix
 Final Fantasy, Halo, Metal Gear Solid, Street Fighter, Bleach

Underground Toys
 Doctor Who, Star Wars, Top Gear, Ghostbusters, LittleBigPlanet

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