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New York's American International Toy Fair Hasbro Event February 21, 2011


Anyone call for a web-slinger? Even though the next movie won't be out until next year, Spider-Man still has a pretty good presence at Toy Fair this year. The action figure line moves along with new variations on Spidey as well as 3 3/4-inch scale versions of The Lizard and Ultimate Scorpion, both of which could be shipping any day now. New vehicles were shown as well, but when it comes to reliving your favorite stories Spider-Man's car rarely fits into the fantasy.

One thing highlight during the presentation was a Spider-Man Mask. Why is this interesting? The black webbing is plastic, and not paint-- it's a dual-injection molded toy, so the deco won't scrape off. If the red or the black gets a gash, there's red or black plastic beneath it. This isn't used much in American toys, but collectors of Playmobil should recognize this process from many of the animals and all of the figure heads from that line.

Next year, we've got a new movie and a new costume but for now? We've got classic. Until someone decides to make toys branded from the musical, that is.

--Adam Pawlus

Additional Images

Toy Fair 2011 - Hasbro - Marvel - Spider-Man Toy Fair 2011 - Hasbro - Marvel - Spider-Man
Toy Fair 2011 - Hasbro - Marvel - Spider-Man Toy Fair 2011 - Hasbro - Marvel - Spider-Man
Toy Fair 2011 - Hasbro - Marvel - Spider-Man Toy Fair 2011 - Hasbro - Marvel - Spider-Man

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Around the Show
 Nintendo capsules, Spy vs. Spy costumes, BanDai imports, more

BanDai USA
 ThunderCats, Ben 10, Power Rangers

Bif Bang Pow!
 Doctor Who, Venture Bros., Twilight Zone, Beastly, etc.

DC Direct
 DC and Starcraft

Diamond
 Diamond Distribution
 Diamond Select

Funko
 DC, Marvel, Ramones, Elvis, Public Enemy, Star Wars, Lord of the Rings

Global Holdings
 Super Mario and Nintendo plush and figures

Hasbro
 Captain America
 Easy-Bake
 Furreal Friends
 Furry Frenzies
 Games
 G.I. Joe
 Iron Man
 Littlest Pet Shop
 Marvel Universe
 My Little Pony
 Playskool Star Wars, Marvel, and Transformers
 Spider-Man
 Star Wars
 Thor
 Transformers Dark of the Moon
 Transformers Prime
 Everything Else

Jakks Pacific
 Pirates of the Caribbean
 Pokemon
 Smurfs
 TNA Wrestling
 UFC Ultimate Fighting
 Everything Else

Jazwares
 Robot Chicken, Sonic the Hedgehog, Street Fighter, Star Wars

LEGO
 Alien Conquest
 Atlantis
 Cars (Pixar)
 City
 Creator
 Duplo
 Games
 Harry Potter
 Hero Factory
 Kingdoms
 Minifigures
 Ninjago
 Pharaoh's Quest
 Pirates of the Caribbean
 Spongebob Squarepants
 Star Wars
 Technic
 Licensed items

Knucklebonz
 Labyrinth, Dark Crystal, Yellow Submarine, Ozzy Osbourne, Neil Peart of Rush Statues

Mezco Toyz
 DC Vinyl, ThunderCats, Living Dead Dolls, South Park, Green Lantern

McFarlane Toys
 Walking Dead, Halo, NFL, NHL, NBA, MLB

NECA
 Iggy Pop, Terminator, BioShock, Teenage Mutant Ninja Turtles, Gremlins, Iron Maiden

Playmobil
 Playmobil Blind Bagged Figures, Christmas, Top Agents, etc.

PPW
 KISS, Star Trek, Wizard of Oz, and Three Stooges Mr. Potato Heads

Square-Enix
 Final Fantasy, Halo, Metal Gear Solid, Street Fighter, Bleach

Underground Toys
 Doctor Who, Star Wars, Top Gear, Ghostbusters, LittleBigPlanet

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