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New York's American International Toy Fair February 22, 2011


Gotta Catch 'Em All Again! Based largely on the Nintendo DS Black and White editions of the game, Pokemon seems to have a great year in store for it-- not only do the toys look good, but they're actually quite a lot of fun to play with. I got to futz around with the various capture devices, and the whole "battle" and "capture" angles to the toy line are quite impressive. There's a Pokeball which descends like a yo-yo and a trap door can snap up a small mini-figure, for example, and another gizmo that basically wraps around the figure and depending on how it lands, that's the strength of your attack.

I'm particularly happy how Jakks Pacific managed to add some fun elements to the toys, but that may not matter to long-time collectors or older fans. But for the kids? This should be fantastic, and the detail on those tiny figures has come a long way since Hasbro's imports of the Tomy product back in 1998.

--Adam Pawlus

Additional Images

Toy Fair 2011 - Jakks Pacific Pokemon - Toys and Action Figures Toy Fair 2011 - Jakks Pacific Pokemon - Toys and Action Figures
Toy Fair 2011 - Jakks Pacific Pokemon - Toys and Action Figures Toy Fair 2011 - Jakks Pacific Pokemon - Toys and Action Figures
Toy Fair 2011 - Jakks Pacific Pokemon - Toys and Action Figures Toy Fair 2011 - Jakks Pacific Pokemon - Toys and Action Figures
Toy Fair 2011 - Jakks Pacific Pokemon - Toys and Action Figures Toy Fair 2011 - Jakks Pacific Pokemon - Toys and Action Figures
Toy Fair 2011 - Jakks Pacific Pokemon - Toys and Action Figures Toy Fair 2011 - Jakks Pacific Pokemon - Toys and Action Figures
Toy Fair 2011 - Jakks Pacific Pokemon - Toys and Action Figures Toy Fair 2011 - Jakks Pacific Pokemon - Toys and Action Figures
Toy Fair 2011 - Jakks Pacific Pokemon - Toys and Action Figures Toy Fair 2011 - Jakks Pacific Pokemon - Toys and Action Figures

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Around the Show
 Nintendo capsules, Spy vs. Spy costumes, BanDai imports, more

BanDai USA
 ThunderCats, Ben 10, Power Rangers

Bif Bang Pow!
 Doctor Who, Venture Bros., Twilight Zone, Beastly, etc.

DC Direct
 DC and Starcraft

Diamond
 Diamond Distribution
 Diamond Select

Funko
 DC, Marvel, Ramones, Elvis, Public Enemy, Star Wars, Lord of the Rings

Global Holdings
 Super Mario and Nintendo plush and figures

Hasbro
 Captain America
 Easy-Bake
 Furreal Friends
 Furry Frenzies
 Games
 G.I. Joe
 Iron Man
 Littlest Pet Shop
 Marvel Universe
 My Little Pony
 Playskool Star Wars, Marvel, and Transformers
 Spider-Man
 Star Wars
 Thor
 Transformers Dark of the Moon
 Transformers Prime
 Everything Else

Jakks Pacific
 Pirates of the Caribbean
 Pokemon
 Smurfs
 TNA Wrestling
 UFC Ultimate Fighting
 Everything Else

Jazwares
 Robot Chicken, Sonic the Hedgehog, Street Fighter, Star Wars

LEGO
 Alien Conquest
 Atlantis
 Cars (Pixar)
 City
 Creator
 Duplo
 Games
 Harry Potter
 Hero Factory
 Kingdoms
 Minifigures
 Ninjago
 Pharaoh's Quest
 Pirates of the Caribbean
 Spongebob Squarepants
 Star Wars
 Technic
 Licensed items

Knucklebonz
 Labyrinth, Dark Crystal, Yellow Submarine, Ozzy Osbourne, Neil Peart of Rush Statues

Mezco Toyz
 DC Vinyl, ThunderCats, Living Dead Dolls, South Park, Green Lantern

McFarlane Toys
 Walking Dead, Halo, NFL, NHL, NBA, MLB

NECA
 Iggy Pop, Terminator, BioShock, Teenage Mutant Ninja Turtles, Gremlins, Iron Maiden

Playmobil
 Playmobil Blind Bagged Figures, Christmas, Top Agents, etc.

PPW
 KISS, Star Trek, Wizard of Oz, and Three Stooges Mr. Potato Heads

Square-Enix
 Final Fantasy, Halo, Metal Gear Solid, Street Fighter, Bleach

Underground Toys
 Doctor Who, Star Wars, Top Gear, Ghostbusters, LittleBigPlanet

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