Has Anyone Called for a Web-Slinger? Hasbro has somehow managed to find enormous success with licensed properties after the movie is done. Look at Star Wars or Transformers! Now Spider-Man is getting a pretty swell plastic reboot in the form of Ultimate Spider-Man, based largely on a cartoon show you likely haven't watched. The short version? Spidey joins SHIELD, with the voices of Chi McBride, Tom Kenny, and J.K. Simmons. (The show, not the toys.)
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Hasbro is really all over the map with this line, with Spidey getting as big of a push as he ever did in a movie year. The price points run from super-cheap Fighter Pods to $6 action figures to $10 action figures to progressively more expensive figures, so they're trying really hard to have something for every price point. Power Webs figures are about $10 each to start with, and include stretchy, colorful rubber bands (for lack of a better description). The sculpts are closer to the animation, and the articulation is a little more limited, but it seems they're trying to put the "action" back in action figures. This is a cliche at this point, but we really have seen action figures go from toys for kids to a sort of a hybrid souvenir/adult collectible, so maybe this will get kids playing again.
Unlike Hasbro's other Marvel lines, there was no real Spider-Man-specific "collector" sub-line like Marvel Legends or anything like that. Hasbro has identified Spidey as a mom-friendly superhero, so you can see there's quite the diverse selection of plastic for kids under 4. I couldn't help myself as I was so enamored with these new toys that I ran out and got a clear blue Night Mission Spider-Man when I got back from New York, and I have to say it's pretty spectacular. Check out more below!
--Adam Pawlus
