LEGO Games! Did you know there are LEGO Games that aren't video games? It's true! I'm pretty sure this is part of an endless lobbing back and forth between Hasbro and LEGO, where Hasbro wants a slice of the LEGO market (Kre-o, U-Build, Built To Rule, etc.) which LEGO obviously owns, and LEGO wants a piece of the massive board game market, which in the USA Hasbro dominates (Monopoly, Scrabble, Clue, etc.) This year LEGO will be including more licenses, which is probably not a bad idea - Milton Bradley did a good games business by licensing characters in the 1980s.
| Images - More 16bit.com Toy Fair 2013 Coverage and Pictures Below |
 |
 |
New games include Legends of Chima: A Tribal Game to Collect Chi, DC Super Heroes Batman, and The Hobbit: An Unexpected Journey to name a few.
I'm not sure how much traction the LEGO European-designed games are getting, as they focus more on customization and allows for a modification of the rules (which kids like) while American board games tend to focus on rules, order, and organization (which is typically what moms like.) The people will tell you that Hasbro and other board game makers usually market to Mom, while the LEGO games are things kids ask to purchase. As to if any of them get any play after the first week, I have no idea. I'm not a board game guy.
--Adam Pawlus
